This week Transport for London launches its campaign to reduce teenage casualties on the roads
By westlondon | Tuesday, October 23, 2012, 17:59
This week across London, posters, social media messages and an online game 'Stop.Think.Win' will remind teenagers to look out for traffic when using the road. A poster showing the consequences of being distracted features a boy lying dead alongside a mobile phone with the warning 'My friend saw the text. He didn't see the car'. Transport For London has produced a game in which players must avoid traffic as they navigate themselves and lead a group of friends on a walk across a city.
The message is, don't be distracted by MP3s, mobile phones or talking to other people.
Earlier this year TfL published statistics revealing that road casualties among teenagers in the capital have fallen by two thirds over the past 10 years. 236 teenagers were killed or seriously injured on London's roads last year.
Ben Plowden, Director of Planning TfL Surface Transport said: "Transport for London is committed to reducing teen road casualties. We have achieved positive results over the last 10 years. Our aim hasn't changed but our methods of getting this message across have developed.
"This campaign uses engaging media, from posters to an online game, to get the message over to teenagers. Over the years the campaign has gained high profile supporters like Wretch 32 and Rizzle Kicks who donated their time by recording short videos that remind London's teenagers not to get distracted when using London's roads.
We know there is still much work to do to continue reducing teen road casualties."
To view you tube clips of teen road safety ambassador Wretch 32 go to http://www.youtube.com/watch?v=XKhxcSYGJFc
Note: TFL says that all road safety ambassadors volunteered their services free of charge.